Content creation
AI tools support us in drafting written content for this website and our other communications. Every piece of content begins as a direct conversation with Brent Cooper, our founder, drawing on over 40 years of experience in the bed industry. AI assists with structuring and drafting from those conversations, helping us share Brent's knowledge more efficiently.
Nothing is published without Brent's personal review and approval. AI does not determine our positions, advice, or product recommendations. The expertise is always human. The tool simply helps us get it onto the page.
Client services
AI plays no role in our client interactions. We do not use chatbots, automated recommendation engines, or AI-driven customer service tools. Every conversation you have with us is handled by a real member of our showroom team. When you call, email, or visit, you speak to someone who knows beds and can give you honest, personal guidance.
Data and privacy
No client data, personal information, or confidential details are ever input into AI tools. The only material used is interview and conversation content with Brent, specifically for the purpose of creating website and marketing content. Your information stays with us and is handled in accordance with our privacy policy.
Our position
We are enthusiastic about AI where it genuinely helps us serve you better. At present, our use is limited to content support. We see it as a tool that helps us share what we know, not a replacement for the personal service and deep product knowledge that our team provides.
We are transparent about this because we think you deserve to know. If our use of AI changes or expands in the future, we will update this page accordingly.
Last updated: May 2026