Privacy policy

Last updated: May 2026

1. Data controller

West End Bed Company Limited (company no. 08426920) is the data controller responsible for your personal data. We are registered with the Information Commissioner's Office (ICO) under registration number ZA793480.

Registered address: 215 Upper Richmond Rd West, East Sheen, London SW14 8QT

Data protection contact: Brent Cooper

Email: enquiries@westendbedcompany.com

2. Information we collect automatically

When you visit our website, we automatically collect certain information through Google Analytics, including:

• Your IP address (anonymised)
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or search terms

This data is collected in anonymised, aggregate form and cannot be used to identify you personally. It helps us understand how visitors use our website so we can improve the experience.

3. Account and order information

When you place an order or create an account, we collect:

• Full name
• Email address
• Phone number
• Delivery address
• Billing address
• Order history

We collect this information to fulfil our contract with you: to process your order, arrange delivery, and provide after-sales support.

4. Contact forms

When you submit a contact form or enquiry on our website, we collect your name, email address, and phone number (if provided). This information is emailed directly to our team so we can respond to your enquiry. We do not store contact form submissions in a database beyond what is necessary to reply to you.

5. Email marketing

We only send marketing emails to people who have given explicit consent to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by contacting us at enquiries@westendbedcompany.com.

Our email marketing is managed through [email marketing platform]. Your email address and name are shared with this platform solely for the purpose of sending communications you have opted into.

6. Cookies

Our website uses cookies to provide essential functionality and to help us understand how visitors use the site. For full details on the cookies we use and how to manage them, please see our cookie policy.

7. Embedded content

Some pages on our website include embedded content from third-party services, such as YouTube videos. When you view a page containing embedded content, these services may set their own cookies and collect data about your interaction. We have no control over the data these third parties collect. Please refer to their respective privacy policies for more information.

8. Payment information

All payment transactions are processed through our secure third-party payment gateway. Your card details are entered directly into the payment gateway's secure environment. We never see, handle, or store your full card details on our website or servers. We retain only a transaction reference number for our order records.

9. Legal bases for processing

We process your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

• Consent: For email marketing communications and non-essential cookies. You may withdraw consent at any time.
• Contract: To process and fulfil orders you place with us, and to provide related customer service.
• Legal obligation: To retain financial records as required by HMRC and other regulatory bodies.
• Legitimate interest: To monitor website usage (via anonymised analytics) in order to improve our services, and to respond to enquiries submitted through our contact forms.

10. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Enquiries not resulting in a purchase: 30 days
• Order records and associated personal data: 6 years (as required by HMRC for tax and accounting purposes)
• Email marketing data: Until you unsubscribe or withdraw consent
• Analytics data: Retained in anonymised form by Google Analytics according to their data retention settings

11. Third parties

We share personal data with the following categories of third party, solely for the purposes described in this policy:

• Payment gateway: To process card payments securely
• Email marketing platform: To send marketing communications you have opted into
• Google Analytics: To collect anonymised website usage data

We do not sell your personal data to any third party. We do not share your data with any party not listed above unless required to do so by law.

12. Data storage and security

Your personal data is stored on secure servers within the United Kingdom or European Economic Area. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted connections (SSL/TLS), secure hosting infrastructure, and access controls limiting who within our organisation can view personal data.

13. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may ask us to correct inaccurate or incomplete data.
• Right to erasure: You may ask us to delete your personal data where there is no compelling reason for us to continue holding it.
• Right to restrict processing: You may ask us to limit how we use your data in certain circumstances.
• Right to data portability: You may request that we transfer your data to another organisation in a structured, commonly used format.
• Right to object: You may object to processing based on legitimate interest or to direct marketing at any time.

To exercise any of these rights, please email enquiries@westendbedcompany.com. We will respond within one month of receiving your request.

14. Complaints

If you are unhappy with how we have handled your personal data, please contact us first at enquiries@westendbedcompany.com so we can try to resolve the issue.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113

15. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with the "last updated" date revised accordingly. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.